City Newsroom

Press Enter to show all options, press Tab go to next option

Media Contacts

Eileen Cross, Main media contact and Water Department (831) 420-5213
Joyce Blaschke, Santa Cruz Police Department (831) 420-5844
Janice Bisgaard, Public Works Department (831) 420-5166

Police Department Press Releases, click here
Fire Department Press Releases, click here

City of Santa Cruz Launches Street Smarts Traffic Safety Campaign

Post Date:08/21/2017


Aug. 21, 2017



Jim Burr Transportation Manager, (831) 420- 5426

Janice Bisgaard, Community Relations Specialist, (831) 420-5166

Photos below 


SANTA CRUZ — This week the City of Santa Cruz is launching Street Smarts, a new traffic safety campaign with mission to reduce the number of traffic-related crashes and injuries in the City of Santa Cruz. The public education campaign intends to improve the roadway behavior of drivers, bicyclists and pedestrians—everyone who uses Santa Cruz roadways.

Street Smarts public education efforts target City of Santa Cruz traffic-related problems that include unsafe speed and distracted driving. Pertinent messages that also raise awareness of our most vulnerable road users are now posted on banners in front of elementary and middle schools, on street poles, buses and City vehicles. Messages are also being delivered in print and through television and radio broadcast and social media. UC Santa Cruz will be extending Street Smarts messaging throughout their campus community.

Street Smarts campaign reach is largely aided by financial sponsors AAA Northern California, Nevada & Utah, AT&T, PG&E, Kaiser Permanente and media sponsors KION 5/46 News Channel/Telemundo 23, Good Times, KSCO and Santa Cruz Metropolitan Transit District.

The City of Santa Cruz Police Department will be delivering quarterly Street Smarts presentations open to all City residents.

Santa Cruz City Schools and Santa Cruz County Health Services Agency are partnered with Street Smarts for elementary school assemblies that will be presented in the second half of the school year. The assemblies will be created with middle school students who participate in after-school clubs. Details are available at

Other community partners also play important roles in supporting the Street Smarts mission. They include Bike Santa Cruz County, Ecology Action, Santa Cruz County Traffic Safety Coalition, Santa Cruz County Regional Transportation Commission, Santa Cruz Neighbors and the Santa Cruz Warriors.         

Street Smarts officially begins with a family-friendly celebration on Wednesday, Sept. 13, at Kaiser Permanente Arena. Santa Cruz Warriors mascot Mav’Riks, UC Santa Cruz’s Sammy the Slug and California Highway Patrol’s Chipmunk Chipper will lead young and old in activities that underscore safe rules of the road. There will be 15 booths with interactive games, bike valet service, a bike safety obstacle course and one free raffle ticket per person for prizes including Southwest round-trip air tickets, new bikes, free car service, walking shoes, reflective gear and more.

The celebratory event kick-starts the many ways that Street Smarts will help the community contribute to a safer City of Santa Cruz in which to live, work and play.

For more information including free yard signs and bumper stickers available to all City of Santa Cruz residents in English or Spanish, please visit

 webPCS school St Smarts banner

Street Smarts “Slow Down” banner in front of Pacific Collegiate School.

 Street Smarts

Street Smarts banner on Pacific Avenue.

St Smarts van stopping sign

Street Smarts “Stopping” message on City of Santa Cruz van.




Return to full list >>