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Drivers, Cyclists and Pedestrians Invited to Street Smarts Kickoff Celebration on Sept. 13

Post Date:09/06/2017


Sept. 6, 2017


Jim Burr Transportation Manager, (831) 420- 5426

Janice Bisgaard, Community Relations Specialist, (831) 420-5166

SANTA CRUZ — Drivers, bicyclists and pedestrians of all ages are invited to the Street Smarts traffic safety campaign kickoff celebration on Wednesday, Sept. 13, 3 to 6 p.m. at Kaiser Permanente Arena. This City of Santa Cruz family-friendly event features 15 booths with interactive games that underscore safe rules of the road. There will be free valet bike parking, bike safety rodeo and one free raffle ticket per person for prizes including round-trip air tickets, free car service, new bikes, walking shoes, reflective gear and other road safety items.

California Highway Patrol’s Chipmunk Chipper will help both drivers and non-drivers take a distracted driving pledge. Santa Cruz Warriors’ Mav'Riks and Bike Santa Cruz County will teach bicycle hand signals. UC Santa Cruz’s Sammy the Slug will pose for Street Smarts photos with visitors while the AT&T It Can Wait booth will showcase the effects of distracted driving with interactive simulators. Youth will be able to experience the effects of impaired driving through remote control car games from Santa Cruz County’s Friday Night Live program.

Santa Cruz Police Chief Andy Mills and officers will welcome kids to climb aboard their patrol motorcycle and provide bike license and crossing guard information. The Community Traffic Safety Coalition/Vision Zero booth will demonstrate proper child passenger safety procedures. Ecology Action is hosting a bike safety obstacle course while Project Bike Trip/Bike Tech is offering free bike safety check-ups. Santa Cruz Neighbors will collect input on neighborhood traffic issues and the Impact Teen Drivers booth offers probability wheels and video stories of lives lost.

Public Works staff will discuss latest transportation projects. Performer Matt Meyer will entertain with thrilling bike stunts. The Regional Transportation Commission will provide commuter and Coastal Rail Trail information and bike maps. AAA and Mothers Against Drunk Driving will offer traffic safety trivia games with prizes plus details of their safety programs.

Santa Cruz Mayor Cynthia Chase will recognize Street Smarts sponsors AAA Northern California, Nevada & Utah, AT&T, KION News Channel 5/46/Telemundo 23, Good Times, Kaiser Permanente, KSCO, PG&E, Santa Cruz Warriors, Santa Cruz Metro and community partners. The brief ceremony will include a keynote speech by Northern California mother Leeana Clegg who lost her young son to distracted and reckless driving.

The kickoff event officially launches the Street Smarts campaign with mission to reduce the number of traffic-related crashes and injuries in the City of Santa Cruz. Read more at






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