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Media Contacts

Ralph Dimarucut, Main media contact (831) 420-5017
Eileen Cross, Water Department (831) 420-5213
Joyce Blaschke, Santa Cruz Police Department (831) 420-5844
Janice Bisgaard, Public Works Department (831) 420-5166

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Laura Schmidt Appointed Assistant City Manager

Post Date:01/31/2020 10:35 AM

FOR IMMEDIATE RELEASE                                                                                                          
January 29, 2020                                                                                                                                                                                                              

Contact: Ralph Dimarucut
(831) 420-5017



Laura Schmidt Appointed Assistant City Manager


SANTA CRUZ – Laura Schmidt has been appointed Assistant City Manager for the City of Santa Cruz by City Manager Martin Bernal. Schmidt has been serving as the interim Assistant City Manager since May 31, 2019, while simultaneously fulfilling her role as the Director of Information Technology for the City. Schmidt replaces previous Assistant City Manager, Tina Shull, who left the City May 30, 2019 to become City Manager for neighboring Scotts Valley.


City Manager Martín Bernal made the announcement this afternoon stating that, “Laura has done an exceptional job serving as the interim Assistant City Manager these past months. She brings to this team an extensive background and experience in public and private sector strategy, operations, organizational development and management of multi-million dollar projects. Laura’s skills and abilities are a valuable asset to this organization and her serving as our City’s next Assistant City Manager is truly a benefit to both this administration and community.”  


Schmidt joined the City in 2014. Prior to Santa Cruz, she served as Chief Information Management Officer for Washoe County in Nevada. Schmidt also held senior positions in information technology and program management for several private sector firms, including organizations such as Hewlett-Packard, PeopleSoft, Palm, and Accenture.


Ms. Schmidt has a Bachelor of Arts degree from University of the Pacific and attended the prestigious Certified Government Chief Information Officers Program at the Chapel Hill School of Government. She lives with her family in Aptos.


The City of Santa Cruz is the county seat and largest city in Santa Cruz County. The City serves over 63,000 residents with full services including police, utility, waste, recreation, and library programs. Santa Cruz is a Charter City governed by a seven-member Council.


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