Street Smarts

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The mission of the Street Smarts public education campaign is to reduce

 the number of traffic-related crashes and injuries throughout the County of Santa Cruz.

Building on two successful years of our Street Smarts traffic safety campaign, the City of Santa Cruz public education effort is now expanded in partnership with the County of Santa Cruz, the Santa Cruz County Office of Education and the cities of Watsonville, Scotts Valley and Capitola.

Street Smarts' mission is to reduce the number of traffic-related crashes and injuries throughout the County of Santa Cruz. The campaign is designed for drivers, bicyclists and pedestrians, and intends to improve the behavior of all three groups.

st smarts

Our prime collaborative strategy to change and improve our community's traffic safety behavior is repetition of traffic safety media messages: Street Smarts' bilingual public service announcements  can heard on KAZU, KSCO, KZSC, KLOK and KSES radio stations, read in print publications, and seen and heard online. Messages are also visible on street poles, in front of schools, on City vehicles and yard signs.

Safety Tip of the Week / Consejo de Seguridad de la Semana

Follow the link above for a weekly traffic safety tip. View our 10 traffic safety videos at the links below.

Safety Videos / Videos de Seguridad

Slow Down. Save Your Speed for the Game

Baje la velocidad. Guarde su velocidad para cuando juegue baloncesto. 

Yield: Every Corner Is a Legal Crosswalk

Ceda el Paso: Toda esquina es por ley un paso de peatones

Stopping is part of driving

Hacer alto es parte de manejar

Walk Smart: Don't Cross Midblock

Camine con cuidado. No cruce a la mitad de la calle

Exercise Caution: Spandex Isn't Armor (Cyclists)

La lycra no es armadura. Tenga cuidado  (Ciclistas)

Exercise Caution: Spandex Isn't Armor (Drivers)

La lyrca no es armadura. Tengacuidado   (Conductores)

Put the Phone Down (Drivers)

Guarde el Celular (Conductores)

Put the Phone Down. Look Before You Cross

Guarde el celular. Mire antes de cruzar.

If You See Kids, Slow Down (Youth)

Baje La Velocidad - Si Ve Niños

If You See Kids, Slow Down (Teens)

Baje La Velocidad - Si Ve Los Jóvenes

Request a Yard Sign / Solicite un Signo de Patio

Yard signs with traffic safety messages in English and Spanish are available free of charge to City of Santa Cruz residents. Follow the link above to see the various options which will be available as of Aug. 27th. To pick up a yard sign, visit the Public Works office (809 Center Street, Room 201), Monday through Friday from 7am-12pm and 1pm-3:30pm. 

Program Partners

We are tremendously grateful for the input and collaboration of numerous partner organizations and agencies who have assisted with development of the Street Smarts program. Follow the link above to learn more about our partner organizations. 

Traffic Safety Tips for Drivers, Cyclists and Pedestrians

A safer Santa Cruz region starts with being smart on the road. Follow the link above for safety tips for everyone, whether you walk, bike or drive. 

Messages in Spanish / Mensajes en Español

Follow the link above to view Street Smarts traffic safety messages in Spanish.