The mission of the Street Smarts public education campaign is to reduce
the number of traffic-related crashes and injuries in the City of Santa Cruz.
Street Smarts is a traffic safety public education campaign launched in August 2017. The citywide campaign is modeled after the successful program produced by the City of San Jose and rolled out in various Northern California communities.
Street Smarts' mission is to reduce the number of traffic-related crashes and injuries in the City of Santa Cruz. The campaign is designed for drivers, bicyclists and pedestrians, and intends to improve the behavior of all three groups. Year one focus is twofold: elementary school outreach and the delivery of community-wide media messages that raise awareness of top traffic-related issues and our most vulnerable road-users.
With our Santa Cruz Police Department we will be delivering quarterly Street Smarts traffic safety presentations. Topics and schedule will soon be posted here; please check back for more information.
Bumper stickers and yard signs with traffic safety messages in English and Spanish are available free of charge to City of Santa Cruz residents. Follow the link above to see the various options. To pick up a bumper sticker or yard sign, visit the Public Works office (809 Center Street, Room 201), Monday through Friday from 7am-12pm and 1pm-3:30pm.
Follow the link above for a weekly traffic safety tip.
Safety Videos / Videos de Seguridad
If You See Kids, Slow Down (youth)
If You See Kids, Slow Down (teens)
We are partnered with Santa Cruz City Schools and Santa Cruz County Health Services Agency to deliver Street Smarts elementary school assemblies with focus "Preventing Distractions on the Road and in the Car." The assemblies are being designed and implemented by middle school students participating in after-school "Club Live" programs at Mission Hill and Branciforte middle schools.
Branciforte students will meet on Mondays in Room 9 starting Sept 18. Mission Hill students will meet on Wednesdays starting Sept. 20. Branciforte Small Schools Campus middle school students are welcome to attend at either location. For more information or to participate, contact Health Programs Specialist Maggie McGonigle at Maggie.McGonigle@santacruzcounty.us or (831) 454-4974.
We are tremendously grateful for the input and collaboration of numerous partner organizations and agencies who have assisted with development of the Street Smarts program. Follow the link above to learn more about our partner organizations.
A safer Santa Cruz starts with being smart on the road. Follow the link above for safety tips for everyone, whether you walk, bike or drive.
Follow the link above to view Street Smarts traffic safety messages in Spanish.
Street Smarts is made possible in part through generous contributions from the following sponsors: