Street Smarts

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The mission of the Street Smarts public education campaign is to reduce

 the number of traffic-related crashes and injuries in the City of Santa Cruz.

Street Smarts is a traffic safety public education campaign launched in August 2017. The citywide campaign is modeled after the successful program produced by the City of San Jose and rolled out in various Northern California communities.

Street Smarts' mission is to reduce the number of traffic-related crashes and injuries in the City of Santa Cruz. The campaign is designed for drivers, bicyclists and pedestrians, and intends to improve the behavior of all three groups. Year one focus is twofold: elementary school outreach and the delivery of community-wide media messages that raise awareness of top traffic-related issues and our most vulnerable road-users.

Our Santa Cruz Police Department is delivering quarterly Street Smarts traffic safety presentations. Led by Traffic Sergeant Scott Garner, the first presentation last fall focused on Safe Commuting. The second presentation will be held on Wednesday, March 28, 6-8 p.m. in the Police Department Community Room.  Its focus will be Distracted Driving & Walking: Cause, Effect & Solutions. We hope to see you there!

Request a Bumper Sticker or Yard Sign / Solicite una Pegatina para Parachoques o Signo de Patio

Bumper stickers and yard signs with traffic safety messages in English and Spanish are available free of charge to City of Santa Cruz residents. Follow the link above to see the various options. To pick up a bumper sticker or yard sign, visit the Public Works office (809 Center Street, Room 201), Monday through Friday from 7am-12pm and 1pm-3:30pm. 

Safety Tip of the Week / Consejo de Seguridad de la Semana

Follow the link above for a weekly traffic safety tip.

Safety Videos / Videos de Seguridad



Yield: Every Corner Is a Legal Crosswalk                              Ceda el paso. Toda esquina es por ley un paso de ....

Stopping is part of driving                                                       Hacer alto es parte de manejar

Walk Smart: Don't Cross Midblock                                        Camine con cuidado. No cruce a la mitad de la calle.

Exercise Caution: Spandex Isn't Armor (Cyclists)               La lycra no es armadura. Tenga cuidado (Ciclistas)

Exercise Caution: Spandex Isn't Armor (Drivers)                 La lyrca no es armadura. Tenga cuidado 

Put the Phone Down (Drivers)                                                Guarde el Celular (Conductores)

Put the Phone Down. Look Before You Cross                     Guarde el celular. Mire antes de cruzar.

If You See Kids, Slow Down  (youth)                                      Baje La Velocidad - Si Ve Niños

If You See Kids, Slow Down (teens)                                       Baje La Velocidad - Si Ve Los Jóvenes 

School Assemblies

We are partnered with Santa Cruz City Schools and Santa Cruz County Health Services Agency to deliver Street Smarts elementary school assemblies with focus "Preventing Distractions on the Road and in the Car." The assemblies are being designed and implemented by middle school students participating in after-school "Club Live" programs at Branciforte Middle School.

Branciforte students now meet Mondays 2:45-3:45 p.m. in Room 9. Mission Hill and Branciforte Small Schools Campus middle school students are welcome to attend. For more information or to participate, contact Health Programs Specialist Maggie McGonigle at or (831) 454-4974.

Elementary school assemblies are scheduled as follows:

 Date  School Time



Grades 3-4 at 11:15 am





Grades 2-3 at 9:30 a.m.

Grades 4-5 at 8:45 a.m.



Grades 1-3 at 8:30 a.m.

Grades 4-5 at 9:15 a.m.



Grades 1-3 at 2 pm

Grades 4-5 at 1:10 pm


Branciforte Small Schools

Grades 1-3 at 8:30 a.m.

Grades 4-5 at 9:15 a.m.


Program Partners

We are tremendously grateful for the input and collaboration of numerous partner organizations and agencies who have assisted with development of the Street Smarts program. Follow the link above to learn more about our partner organizations. 

Traffic Safety Tips for Drivers, Cyclists and Pedestrians

A safer Santa Cruz starts with being smart on the road. Follow the link above for safety tips for everyone, whether you walk, bike or drive. 

Messages in Spanish / Mensajes en Español

Follow the link above to view Street Smarts traffic safety messages in Spanish. 


Street Smarts is made possible in part through generous contributions from the following sponsors:

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