Street Smarts

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The mission of the Street Smarts public education campaign is to reduce

 the number of traffic-related crashes and injuries in the City of Santa Cruz.

Street Smarts is a traffic safety public education campaign launched in August 2017. The citywide campaign is modeled after the successful program produced by the City of San Jose and rolled out in various Northern California communities.

Street Smarts' mission is to reduce the number of traffic-related crashes and injuries in the City of Santa Cruz. The campaign is designed for drivers, bicyclists and pedestrians, and intends to improve the behavior of all three groups. Year one focus is twofold: elementary school outreach and the delivery of community-wide media messages that raise awareness of top traffic-related issues and our most vulnerable road-users.

Our Santa Cruz Police Department is delivering quarterly Street Smarts traffic safety presentations led by Traffic Sergeant Scott Garner. On Saturday, August 4, this presentation is a Back-to-School Traffic Safety Blast at Laurel Park from 10 a.m. to noon. The event features 12 booths with traffic safety activities and games hosted by many community partners. Ecology Action will teach bike safety with an obstacle course. A Santa Cruz City Schools crossing guard will be at the SCPD booth to answer questions. Impact Teen Drivers offers an "intexticated" activity to experience the dangers of texting on the road and in the car. Current eBikes offers free bike safety check-ups. Attendees may enter a raffle of 25+ traffic safety items including youth bike, bike helmets and reflective arm bands.

On Wednesday, November 7, 6-8 p.m., the presentation will be Parents and Young Drivers at the Police Department's Community Room on Center Street.

Our first presentation last fall focused on Safe Commuting. The second presentation last March was titled Distracted Driving & Walking: Cause, Effect & Solutions.On June 30 we hosted a special Street Smarts Family Bike Ride with Mayor Terrazas and SCPD officers which was co-hosted by Ecology Action - details  are described here.

Safety Tip of the Week / Consejo de Seguridad de la Semana

Follow the link above for a weekly traffic safety tip. View our 10 traffic safety videos at the links below.

Safety Videos / Videos de Seguridad

Slow Down. Save Your Speed for the Game

Baje la velocidad. Guarde su velocidad para cuando juegue baloncesto. 

Yield: Every Corner Is a Legal Crosswalk

Ceda el Paso: Toda esquina es por ley un paso de peatones

Stopping is part of driving

Hacer alto es parte de manejar

Walk Smart: Don't Cross Midblock

Camine con cuidado. No cruce a la mitad de la calle

Exercise Caution: Spandex Isn't Armor (Cyclists)

La lycra no es armadura. Tenga cuidado  (Ciclistas)

Exercise Caution: Spandex Isn't Armor (Drivers)

La lyrca no es armadura. Tengacuidado   (Conductores)

Put the Phone Down (Drivers)

Guarde el Celular (Conductores)

Put the Phone Down. Look Before You Cross

Guarde el celular. Mire antes de cruzar.

If You See Kids, Slow Down (Youth)

Baje La Velocidad - Si Ve Niños

If You See Kids, Slow Down (Teens)

Baje La Velocidad - Si Ve Los Jóvenes

Request a Bumper Sticker or Yard Sign / Solicite una Pegatina para Parachoques o Signo de Patio

Bumper stickers and yard signs with traffic safety messages in English and Spanish have been available free of charge to City of Santa Cruz residents. We have depleted our supply of English signs and stickers, but have a few remaining in Spanish. Follow the link above to see these. To pick up a bumper sticker or yard sign, visit the Public Works office (809 Center Street, Room 201), Monday through Friday from 7am-12pm and 1pm-3:30pm. 

School Assemblies

Through our partnerships with Santa Cruz City Schools and Santa Cruz County Health Services Agency we delivered nine Street Smarts elementary school assemblies with focus "Preventing Distractions on the Road and in the Car" in spring of 2018 to students in grades 1 through 5. Middle school students participating in the after-school "Street Smarts Club Live" program at Branciforte Middle School helped to create the assemblies and served as performers and technical crew. Assembly messages were reinforced with a colorful and interactive take-home "Street Smarts Family Policy" provided to all students.

Program Partners

We are tremendously grateful for the input and collaboration of numerous partner organizations and agencies who have assisted with development of the Street Smarts program. Follow the link above to learn more about our partner organizations. 

Traffic Safety Tips for Drivers, Cyclists and Pedestrians

A safer Santa Cruz starts with being smart on the road. Follow the link above for safety tips for everyone, whether you walk, bike or drive. 

Messages in Spanish / Mensajes en Español

Follow the link above to view Street Smarts traffic safety messages in Spanish. 


Street Smarts 2017-18 is made possible in part through generous contributions from the following sponsors:

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