VISION
Santa Cruz Fire Department will be:
» The service our customers value most
» Renowned and emulated by the Fire Service nationwide
MISSION
We regard everyone as a customer; our Mission is to serve them with Excellence through
ever-increasing Innovation, Proficiency, and Safety
ORGANIZATIONAL VALUES
We value these attributes and presume our members exemplify them:
| » Trustworthiness |
» Ethical Behavior |
| » Kindness |
» Respectfulness |
| » Candor |
» Resilience |
| » Self-Discipline |
» Responsibility |
ORGANIZATIONAL EXPECTATIONS
For All members:
| » Protect people’s well-being |
» Be physical fit |
| » Help each other succeed |
» Be a problem solver |
| » Be courteous |
» Keep commitments and agreements |
| » Strive for excellence |
» Be a bold decision maker |
| » Communicate constructively & truthfully |
» Carry out decisions in a positive manner |
| » Care for our equipment and property |
» Exemplify followership |
| » Work all scheduled hours |
» Seek creative improvements in our service |
| » Maintain proficiency in your job |
» Take full responsibility for your actions |
All Officers are further expected to:
| » Lead effectively, manage when needed |
» Be strong incident commanders |
| » Be mentors and trainers |
» Empower members |
| » Recognize good performance |
» Participate and strive for consensus |
| » Support organizational decisions |
» Be involved in the Community |
| » Review incidents with personnel |
» Commit to continual improvement |
Credo
» We are professionals
» People trust us to serve them
» We are always on stage
» We make our actions applaudable
Daily Priorities
» Respond professionally to calls for help
» Train and educate
» Maintain excellent physical fitness and equipment readiness
» Provide unexpected service
» Communicate effectively at all times
Risk Management Statement
» As members of Santa Cruz Fire Department, we respond to emergencies believing we
can make a bad situation better
» If called for, we will risk our lives to save people in harm’s way
» With calculated consideration, we will endanger ourselves to protect savable property
» We will not risk our lives to protect life and/or property which is manifestly lost