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Increase supply and quality of hotels in the City in order to generate year round jobs and grow the tax base.

The City’s planning department is working with hotel owners to process building permit applications for Fairfield Hotel, Riverside Marriott, and Broadway Hyatt.

Increase the supply and variety of retail shopping options in the Downtown and other commercial corridors.

The Planning Department is processing zoning amendments related to retail in the Downtown shopping district. The department is also expediting the permit process.

Facilitate the attraction and/or development of a large regional retail use to the Harvey West Area.

The City has put in place zoning and policies to support the attraction and development of regional retail use in Harvey West Area.

Continue to create economic development opportunities in the City’s two industrial areas including Green Technology, Digital Media, and commercialization opportunities in collaboration with UCSC.

The City has put in place zoning and policies to support economic development opportunities in Green Building Technology.

Complete the second phase of the Tannery Arts Center including the renovation and lease of the Kron House, Beam House and the Tanyard Building including the Digital Media and Creative Arts Center.

The first phase of the Tannery Arts Center project to create a regional home for art was completed in 2009 with the opening of the Artspace Tannery Lofts, a residential community of 100 affordable rental units for artists and their families. The second phase of the project—providing working spaces for artists—is now nearly complete. The Digital Media and Creative Arts Center’s working studios have been renovated, the master lease between the agency and Artspace has been reviewed and finalized, and most of the art studios have already been leased to artists. The Center opened its doors to the public on June 1.

The next step for the Department of Economic Development is completing the renovation of the Kron House, which will serve as an office for the Cultural Council of Santa Cruz County.

The final phase of the project is the construction of a 200-seat performing arts center.

Attract or Retain 200 permanent jobs in Santa Cruz over the next three-year period through direct City economic development and redevelopment actions.

The City has reached an agreement with Zero Motorcycles in which a minimum of 21 jobs will be created in or attracted to Santa Cruz. Project for Innovation and Entrepreneurship (PIE), a project between the Agency and UCSC has resulted in over 20 full time positions.

Last updated: 6/20/2012 5:34:13 PM