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City of Santa Cruz Kicks Off Wharf 100th Anniversary Celebration on October 12, 2013
Museum of Art and History Pop Up Museum Visits the Santa Cruz Wharf
Posted Date: 9/30/2013 2:00 PM

SANTA CRUZ, CA -- The City of Santa Cruz invites you to the free kickoff event for the yearlong celebration of the Santa Cruz Wharf's 100th anniversary. On Saturday, October 12, 2013 from noon to 2:00 pm, the Museum of Art and History's (MAH) pop up museum visits the wharf with "The Santa Cruz Wharf is in the Heart--Celebrating 100 Years of Wharf History."   

The pop up museum is an opportunity for locals and visitors to share memories of the wharf. Historian Geoffrey Dunn will be on hand to facilitate the activities along with special guest Santa Cruz Mayor Hilary Bryant and members of families that have worked on the wharf for decades. Participants are invited to bring photographs, artifacts, stories and maybe even a fishing pole. Dunn says he promises to bring some wharf photos from his personal archive never-before-seen in public. Participants may also order a free scan of their own favorite wharf photo from Bay Photo.

Local wines by Vino Prima will be available as well as appetizers by Firefish Grill, Olitas, Stagnaro's, Gilda's, Woodies Cafe and The Dolphin. Antique autos and photographs of the five wharves that preceded the current wharf will also be displayed. Plus ROMA Design Group will be gathering your ideas for the future of the wharf.

The wharf is being celebrated for its rich history, but also for its significance to the local economy. "The wharf is vital to our waterfront and tourism," said Mayor Hilary Bryant. "We're looking forward to celebrating its history and its important contribution to Santa Cruz."

Not only is the wharf an economic boon but also a prime spot for locals. "Generations of Santa Cruzans have grown up enjoying the wharf, said Parks and Recreation Director Dannettee Shoemaker. "The wharf's 100th birthday is a milestone for the community."

The 100th anniversary celebration continues through 2014 with a series of events designed to engage residents and visitors alike. Returning to the Santa Cruz Wharf in 2014 are Jazz on the Wharf (March 16), Sanctuary Celebration (May 17), Woodies on the Wharf (June 21), Roughwater Swim (August 2), Aloha Races and Polynesian Festival (August 24), and Halloween on the Wharf (October 31). One-time only events include the Centennial Celebration and proposed Fireworks Spectacular (October 4) and the 100th Anniversary Commemoration Ceremonies (December 5, 2014). Donations are being accepted for all Wharf 100th Anniversary events at

Events are listed in a new wharf brochure available now. Also planned in 2014 are walking tours and a centennial installation in wharf kiosks designed by Charles Prentiss and Nikki Silva. The Santa Cruz Wharf Master Plan is also underway led by ROMA Design Group. The master plan study, funded by the Economic Development Administration (EDA) will take 12-18 months during which public meetings are held with community members to gather input for the wharf's next 100 years. 

For more information and updates on the 100th Anniversary of the Santa Cruz Wharf, visit or call 831-420-5277.