Souvenir headquarters! Open daily from 10 a.m. A wonderful selection of unique nautical gifts including shells, clothing, abalone jewelry and more. 831-458-1144. 17-B/C Municipal Wharf.
Novelties and souvenirs galore. Nature, nautical, children's and adult T-shirts and sweats, mugs and shells. 831-423-3132. 17-E Municipal Wharf.
Gilbert's Gift Shop
A great collection of Santa Cruz t-shirts, sweatshirts, hats and locally made jewelry. Our kids section has casual wear and kids toys making this a must stop for the whole family. We also carry sports wear from our connecting restaurants Gilbert's Firefish Grill and Woodies Cafe. Santa Cruz stickers, keychains, shot glasses and mugs makes this a very popular shop for visitors and locals. Major credit cards welcome. Open everyday. 831-423-5501. 25 Municipal Wharf.
Made in Santa Cruz
Home of the Za*Zen Eco*Flex heating and cooling comfort pillow, NHS surf and skate apparel, watercolors of local scenes by Marie Gabrielle, Boony Doon Farm fine lotions and fragrant soaps, and other fine local products. Open daily from 10:00 a.m., on weekends until 9:00 p.m. 831-426-2257. 57 Municipal Wharf. Email: firstname.lastname@example.org
Marini's Candies features candy favorites such as salt water taffy, caramel corn, homemade fudge, hand-dipped chocolates, gummies and a variety of old-fashined candies. If ice cream suits your fancy, Marini's also serves ice cream sundaes and has a complete coffee and espresso bar perfect for any time of day! Open daily from 10 am. 831-425-7341. 55-A Municipal Wharf. www.mariniscandies.com
Noland's on the Wharf
Hot labels in adult and youth sizes. Swimwear: Raisins, DeLaMer, Roxy. Sportswear: O'Neill, Quicksilver, HIC. Shoes & Sandals: Simple, Reef, Flojos, UGG Boots. Sunglasses: Black Fly, Oakley, Arnette. Watches: FreeStyle, O'Neill. Plus caps, beach towels, lotion, jewelry, Santa Cruz stickers. Open daily 9:00 a.m. to 9:00 p.m. in summer; 10:00 a.m. to 8:00 p.m. in winter. 831-423-5500. 47 Municipal Wharf.
Pacific Coast Kites
Enjoy flying a kite on the beach! Located just inside and to the left of the entrance to the Santa Cruz Wharf. Your first stop for all wind-related gifts and novelties. From beginner to expert, we carry a large selection of single line diamond, deltas, cartoon characters, airplanes, pirates, creatures and dual line stunt kites. Choose from a variety of windsocks, pinwheels, mobiles, sun catchers and more to add color to your garden and porch. Open Saturdays, Sundays and holidays from 10 a.m. to 7 p.m. as weather permits. Call ahead for wind conditions. 408-823-5486 or 831-475-7478.
Ports of Call - Resortwear & Gifts
Hometown prices. Clothing for Men, Women & Children. Top brands! Swimwear year-round, sportswear, Santa Cruz tees and sweats, straw hats, Greek hats, caps, sandals, UGG Boots, beach towels, lotion, sunglasses. Nautical gifts include lamps, ceramic sea life and lighthouses, ships in a bottle, plush sea animals, night lights, assorted shells, jewelry. Hot items include aloha shirts, cotton sweaters, Santa Cruz miniature lighthouses. Open daily 9:00 a.m. - 9:00 p.m. in summer; 10:00 a.m. to 8:00 p.m. in winter. 831-426-9699. 41 Municipal Wharf.
Santa Cruz Bay Company
For the perfect remembrance of your visit. A fine selection of T-shirts, jewelry, beachwear and gifts. Your one stop woodies car destination featuring woodies t-shirts, gifts and souvenirs. Open daily from 10 a.m. 831-423-5198. 17-D Municipal Wharf. www.shopsurflife.com
A beach apparel store offering everything you need for the whole family to look great and have fun at the beach. Carrying dresses, bikinis, t-shirts, sweatshirts and kids apparel. Featuring Pack Your Trash, Sex Wax and a large selection of Little Ruler for your little grom. Open daily from 10 a.m.
831-427-1688. 17-A Municipal Wharf. www.shopsurflife.com