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2011 Annual Report

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A Breathtaking Year in Santa Cruz 

2011 has been a breathtaking year in Santa Cruz. We’ve hosted incredible events: the Giants World Series Trophy tour, our American Idol, James Durbin’s hometown visit, the Sacred Craft Surfboard show downtown and celebrated UCSC’s 45th and Plantronic’s 50th Anniversaries. And we are only half done. 

I speak for everyone on the City Council when I say that we would not have it any other way. Our city is extraordinary. Not only are we surrounded by redwoods and waves, but we are a small town with big ambitions — to be a model of environmental awareness; a home to world class teaching and world changing research and a center for businesses, large and small, to innovate and succeed. We are a hub for arts and culture and a place where millions of families visit each year.
In order to ensure that these aspirations are achieved — as well as vital day-to-day services provided — this winter, the City Council developed a strategic plan for the next three years. We committed to these five goals — linked to your left — and 33 ambitious measurable objectives upon which we will report back to the community each and every year. This Annual Report is the initial outline of how we are doing as a city and where we hope to head and how you can be a part of making our community a better place.

To support these goals and objectives, in the coming months the Council will adopt a budget that reduces an $8 million structural deficit while maintaining essential city services. We will develop an ambitious Climate Action Plan that moves us toward sustainability and creates green jobs, advocate that the Coastal Commission approve the Arana Gulch and La Bahia Hotel plans, attract and retain businesses, and continue to focus on public safety challenges.

Please take a moment to read the report linked below in English and in Spanish. Let us know what you think and how you might be able to contribute. It’s going to take all of us collaborating and innovating to succeed. We have done it before, and I have no doubt we will do it again in the imaginative and vibrant way that Santa Cruz does best.

--Mayor Ryan Coonerty 

2011 Annual Report (English)
2011 Annual Report (Español)

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