COVID-19 UPDATE | The City is coordinating closely with our public health officials at the Santa Cruz County Health Department to prevent the further spread COVID-19. In an effort to protect you and our community, changes and measures have been adopted in daily operations and activities. For further details please click here for the City’s Response to COVID-19

Santa Cruz Wharf Shopping

Press Enter to show all options, press Tab go to next option
Bay Company  


Bay Company

For the perfect remembrance of your visit. A fine selection of T-shirts, jewelry, beachwear and gifts. Your one stop woodies car destination featuring woodies t-shirts, gifts and souvenirs.

Open daily from 10 a.m.


17-D Municipal Wharf


Bonnie's Gifts

Souvenir headquarters! Open daily from 10 a.m. A wonderful selection of unique nautical gifts including shells, clothing, abalone jewelry and more.


17-B/C Municipal Wharf


Made in Santa Cruz

Home of the Za*Zen Eco*Flex heating and cooling comfort pillow, NHS surf and skate apparel, watercolors of local scenes by Marie Gabrielle, Boony Doon Farm fine lotions and fragrant soaps, and other fine local products.

Open daily from 10:00 a.m., on weekends until 9:00 p.m.


57 Municipal Wharf

Shop online -



Marini's Candies features candy favorites such as salt water taffy, caramel corn, homemade fudge, hand-dipped chocolates, gummies and a variety of old-fashined candies. If ice cream suits your fancy, Marini's also serves ice cream sundaes and has a complete coffee and espresso bar perfect for any time of day!

Open daily from 10 am.


55-A Municipal Wharf

Shop Online -

 Nolands logo



Local, family-owned surf boutique on the wharf since 1961! Largest selection of swimwear on the wharf! Brands include Billabong, Reef, Sanuk, Roxy & Quiksilver, Santa Cruz Skateboards, Volcom, and plenty more!

Curbside pickup is available!

Open daily 9:00 a.m. to 9:00 p.m. in summer; 10:00 a.m. to 8:00 p.m. in winter.


47 Municipal Wharf

Surf City Santa Cruz

A family-owned business since 1961! Surf City carries infant, toddler, youth, women's, and men's sizes, and apparel and souvenirs ranging from candles and coffee mugs to surfboards and skateboards, not to mention over 200 t-shirt designs! Brands include Santa Cruz Skateboards, Santa Cruz Candle Company, Rainbow Sandals, Reef, Body Glove, Ugg, Salty Crew, Pura Vida, Old Guys Rule, and plenty more. Give us a shout if you have any questions!

Curbside pickup is available! 

Open daily 9:00 a.m. - 9:00 p.m. in summer; 10:00 a.m. to 8:00 p.m. in winter.


41 Municipal Wharf

Shop Online -

surf life

Surf Life 

A beach apparel store offering everything you need for the whole family to look great and have fun at the beach. Carrying dresses, bikinis, t-shirts, sweatshirts and kids apparel. Featuring Pack Your Trash, Sex Wax and a large selection of Little Ruler for your little grom.

Open daily from 10 a.m.


17-A Municipal Wharf 

 Sockshop Wharf Bladesign-01              

Sockshop Santa Cruz

Sockshop Santa Cruz, a sister store to Sockshop & Shoe Company in Downtown Santa Cruz, is simply a shop full of fun socks!It is our first store to be primarily Socksmith, our "in house" sock brand that is designed here in Santa Cruz California.With novelty designs ranging from your favorite food, to pop culture icons and animals you're guaranteed to find the perfect socks for yourself and everyone you know.


17E Municipal Wharf



Pacific Coast Kites

Enjoy flying a kite on the beach! Located just inside and to the left of the entrance to the Santa Cruz Wharf. Your first stop for all wind-related gifts and novelties. From beginner to expert, we carry a large selection of single line diamond, deltas, cartoon characters, airplanes, pirates, creatures and dual line stunt kites. Choose from a variety of windsocks, pinwheels, mobiles, sun catchers and more to add color to your garden and porch.

Open Saturdays, Sundays and holidays from 10 a.m. to 7 p.m. as weather permits. Call ahead for wind conditions.


408-823-5486 or 831-475-7478

Woodies gifts logo    

Woodies Hoodies

A great collection of Santa Cruz t-shirts, sweatshirts, hats and locally made jewelry. Our kids section has casual wear and kids toys making this a must stop for the whole family. We also carry sports wear from our connecting restaurants Gilbert's Firefish Grill and Woodies Cafe. Santa Cruz stickers, keychains, shot glasses and mugs makes this a very popular shop for visitors and locals. Major credit cards welcome.

Open everyday.


25 Municipal Wharf